• Practicing Sustainability

    Our plant-based protein foods have cut 4,866,115 kg of CO₂e

  • Where Health Meets Taste

    Veggies as Snacks: STARFIELD Poki Salad Bar

  • Where Health Meets Taste

    STARFIELD Plant-Based Protein Foods

  • Where Health Meets Taste

    STARFIELD Plant-Based Toppings and Drinks

  1. 1
  2. 2
  3. 3
  4. 4
STARFIELD, founded in 2019, is a food technology company with independent R&D and a self-built production base. We focus on the R&D and production of plant-based, healthy foods. As a pioneering brand of plant-protein food in China, STARFIELD is backed by a range of intellectual property rights in extraction, isolation, texture, and flavor. With over 300 plant-based protein foods, we provide an all-in-one solution encompassing dish SOP, packaging design, logistics supply, marketing, and more. STARFIELD advocates a diverse, balanced, and sustainable lifestyle. We strive to explore food solutions that are both healthy and delicious with cutting-edge food technology, offering products that are healthy, tasty, and sustainable. To date, STARFIELD has partnered with over 100 renowned dining and retail brands in China, including KFC, Dicos, Luckin Coffee, Sam’s Club, and FamilyMart. Our offerings have been available in over 40,000 stores across China.
  • Delivering healthy, delicious, and sustainable products with cutting-edge food technology.
    To become the world’s largest plant-based food supplier.
    Customer values: Service (Customer First), Innovation, Safety, and Professionalism
    Team values: Quick Response, Objective and Fair Approach, Pragmatism/Commitment, Resilience, and Empathy
    Individual values: Passion for Life
  • 2024
  • October
    Tea beverages featuring STARFIELD plant-based toppings launched in 9,000+ stores, quickly becoming bestsellers with demand exceeding supply.
  • September
    STARFIELD teamed up with FamilyMart again for the Plant Healing Season campaign. Meanwhile, its plant-based toppings were introduced in new tea beverages across 10,000+ stores nationwide.
  • July
    The Egg & Beef Flavor Sandwich made a comeback in collaboration with Luckin Coffee.
  • June
    STARFIELD introduced its first blended protein product, the Angus Beef Patty, and partnered with FamilyMart to launch the blended protein Angus Beef Rice Ball (¥9.8). The STARFIELD Salad Shake-Up Cup also debuted in Sam’s Club, selling nearly 70,000 cups in just 10 days. Additionally, STARFIELD participated in the 2024 Summer Fancy Food Show in New York.
  • April
    STARFIELD Seaweed Tofu launched in Sam’s Club stores across China. Additionally, STARFIELD was featured at the 2024 Food & Hotel Asia (FHA) in Singapore.
  • March
    STARFIELD showcased three product lines - plant-based protein foods, plant-based toppings, and plant-based drinks - at the 32nd Shanghai International Hospitality Equipment & Food Service Expo (HOTELEX Shanghai). This was the first domestic exhibition featuring STARFIELD’s new full product line.
  • March
    STARFIELD made its first international appearance at Foodex Japan 2024 in Tokyo, showcasing its plant-based protein foods, plant-based toppings, and plant-based drinks.
  • January
    STARFIELD partnered with Dicos to celebrate the New Year with the launch of the Kumquat Longan Hand-Gun Leg Beef Burger.
  • 2023
  • October
    STARFIELD partnered with Walmart’s Sam’s Club (China) to launch the Poki Salad Bar and Italian Combo Sandwich in Sam’s Club stores across China.
  • September
    STARFIELD worked with FamilyMart, a long-standing partner, for the FamilyMart Plant Healing Season, introducing multiple plant-based protein products in FamilyMart stores in South China and East China.
  • July
    STARFIELD joined hands with Dicos to release an upgraded Sesame Spicy Hand-Gun Leg Beef Burger; we also worked with Luckin Coffee to launch the Creamy Ham Sandwich and Egg-flavor Beef Sandwich, selling 126,000 sandwiches in the first week.
  • May
    As a supporter for the 2023 Shenzhen National Nutrition Week, STARFIELD produced a nutrition science video that promotes “healthy eating habits and diet therapy,” which was the theme of the event, jointly with the Shenzhen Nutrition Society, Shenzhen Nutrition and Health Guidance Committee, and Shenzhen Media Group. This collaboration helped promote nutrition and health knowledge and encourage the development of healthy eating habits among the population.
  • April
    On Earth Day, STARFIELD relaunched the Kindness to the Earth campaign, aiming to offset the carbon footprint of its products throughout their lifecycle through tree planting.
  • March
    STARFIELD partnered with Walmart’s Sam’s Club (China) to launch the Thick Egg Plant-Based Tuna Sandwich, which featured female-friendly lima bean extract and L-arabinose, offering dual carbon-blocking benefits.
  • March
    On Arbor Day, STARFIELD and FamilyMart jointly initiated the City Romantic Planting project, which designated FamilyMart’s Xiangyang North Road store as the theme store for the event. We also partnered with nine community brands on Xiangyang North Road in Shanghai. Customers who purchased STARFIELD Plant-Based Chicken Bar received a Romantic Supply Pack. The pack included plant felt and clay materials for romantic DIY, allowing people to fill in damaged public areas with plant elements. The campaign, which brought romantic planting to the city, earned widespread praise.
  • 2022
  • November
    STARFIELD teamed up with Metro Chef, a self-run brand under Metro, to launch two exclusive products - STARFIELD Plant-Based Beef With Black Pepper and STARFIELD Plant-Based Wood Smoked Sliced Ham - in Metro stores across China.
  • August
    STARFIELD’s Hubei Xiaogan factory commenced production activities.
  • May
    STARFIELD launched STARFIELD Master Pastrami Plant-Based Beef Slices, its first carbon footprint labeled product available in convenience stores and supermarkets across the country.
  • May
    STARFIELD and the Shenzhen Nutrition Society jointly released a public educational video titled Shenzhen National Nutrition Week: How to Read Labels and Choose Healthy Foods, which focused on Cooking, Selecting Food, and Reading Labels.
  • April
    On Earth Day, STARFIELD launched the Kindness to the Earth campaign; we collaborated with Xinhua Net, the Institute of Environment and Sustainable Development in Agriculture (CAAS), and the Beijing University of Agriculture to co-release the 2022 China Plant-Based Meat Carbon Reduction Insight Report, China’s first report on the topic.
  • March
    STARFIELD introduced six new flavors of STARFIELD Protein Bar.
  • March
    For the first time, STARFIELD partnered with KFC breakfast to launch two new plant-based dishes across China: Crispy Rice Roll with Youtiao and Plant-Based Meat and Crispy Rice Roll with Salted Golden Egg Yolk and Plant-Based Meat.
  • 2021
  • December
    STARFIELD held a product launch to introduce STARFIELD Master Black Pepper Plant-Based Beef, the groundbreaking product of the year.
  • October
    STARFIELD commenced the construction of its first production base and self-built factory in Xiaogan, Hubei.
  • September
    STARFIELD and FamilyMart co-launched the STARFIELD Thinkers campaign, introducing STARFIELD’s plant-based meat series in FamilyMart stores across China. We also set up themed stores for STARFIELD Thinkers in Beijing, Guangzhou, Chengdu, and Shanghai.
  • September
    STARFIELD launched a new protein bar with four flavors: Youjin Tofu, Chaoshan Brine, Serene Veggie, and Multigrain Delight, available in our flagship e-commerce stores and FamilyMart stores across China.
  • July
    STARFIELD and Luckin Coffee jointly introduced our first plant-based set meal, including two new products: the Egg-flavor Plant-Based Ham Sandwich and Lime Plant-Based Ham Bagel, and announced SNH48’s Sun Rui as our health product ambassador.
  • June
    STARFIELD released its first plant-based meat consumer product, STARFIELD Plant-based Bloom Bun, available on Tmall, JD.com, Youzan, Ole stores across China, and Hema stores in Shanghai.
  • April
    STARFIELD participated in Working Mom, China’s first TV show focusing on working mothers, to highlight women’s important roles and influence in business through public channels. We continued to expand women’s boundaries in the workplace and empower women in the business sector by offering more opportunities.
  • March
    STARFIELD and Bloomberg Businessweek co-release the 2021 China Plant-Based Meat Industry Whitepaper; we also became the first startup to join the Women’s Alliance Group.
  • 2020
  • December
    STARFIELD partnered with FamilyMart to launch a series of plant-based protein foods, some of which were introduced in FamilyMart stores across East China.
  • October
    STARFIELD and Dicos jointly launch a full range of plant-based products, including Plant-Based Green Fairy Chicken Burger and King Oyster Mushroom Nuggets in 2,600 stores across China. In particular, over 100,000 Plant-Based Green Fairy Chicken Burgers were sold within five days of launch.
  • September
    STARFIELD and Tim Hortons, an emerging coffee brand, co-introduced the Meatless Farmer’s Wrap, available in 90 Tim Hortons stores in Shanghai, and jointly launched the City Smile Green Cycling campaign.
  • May
    STARFIELD and Heytea jointly launched Future Meat Cheeseburger and Future Meat Curry Rice Dumpling.
  • February
    STARFIELD initiated the Restaurant Alliance Program for Coping with Covid-19.
  • January
    STARFIELD introduced the Future Dock SC-42 in Galaxy COCO Park, Futian, Shenzhen. The facility showcased a wide range of new diets by merging five future urban elements: see, hear, eat, touch, and play. The participating merchants used STARFIELD Plant-Based Meat 2.0, which is 100% plant-extracted, with no flavorings. It is low in fat and delicious, winning the recognition of visitors.
  • 2019
  • September
    STARFIELD was officially established in Shenzhen.
  • Browse
    close